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Some wine is more badass than others...
![](https://images.squarespace-cdn.com/content/v1/5f04d1dc5c727c57785ea133/a6b34c5d-248d-4fdc-bfc5-a12953e084ef/IMG_7737.jpg)
THE BEGINNING.
COVID-19 taking over the world meant delivery services ramping up, leaving Wine Vikings amongst plenty of competition.
How would they grab the hearts of millennials and stand out from their stuffy competitors?
![IMG_8635.jpg](https://images.squarespace-cdn.com/content/v1/5f04d1dc5c727c57785ea133/5fc654a7-034a-48f6-b630-bbe7b935394a/IMG_8635.jpg)
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THE MIDDLE.
We created a series of no BS, badass photos that were edgier, more youthful and frankly way more fun than what any other wine subscription had ever done.
![IMG_7879.jpg](https://images.squarespace-cdn.com/content/v1/5f04d1dc5c727c57785ea133/169e2bc8-64fa-4976-91e7-a6f5a28f620a/IMG_7879.jpg)
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THE END.
Young women fell in love with Wine Vikings and resonated with the series of photos that perfectly captured their quarantine mood.
![Mmm... Hummus. (5).png](https://images.squarespace-cdn.com/content/v1/5f04d1dc5c727c57785ea133/17113890-b974-4df0-a4a1-e93b7ecac176/Mmm...+Hummus.+%285%29.png)
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