AN UNUSUAL
PAIRING.
Mi Taco meets
Toronto Blue Jays.
THE BEGINNING
After opening the Mi Taco store on Queen Street West, Toronto, locals fell in love. Their vibe, their tacos and burritos, they were all too good. Although locals loved it, they needed to be put on the map for anyone visiting Toronto.
THE MIDDLE.
Where’s the one place people from outside of the city flood to regularly? The Toronto Blue Jay’s Stadium, of course. We created a Mi Taco-style pop-up store within the stadium to be discovered.
To promote our pop-up, we created a digital ad campaign using imagery tieing baseball and tacos together (literally!)
THE END.
Our stadium pop-up and digital ad campaign increased awareness, sales as well as brand awareness in general. Giving more people the pleasure of discovering and enjoying Mi Taco!
